Every video below was built to solve a marketing problem: cheaper clicks, a stronger first three seconds, or a creative angle the ad account did not have yet. Here is what each one was hired to do, and what happened.
Hook: Pattern interrupt — the shoe comes off mid-sentence
Result: 2.5x ROAS
A conversion-focused UGC ad for Cushionaire showing all-day comfort in a real errands routine, cut for TikTok paid placement with three hook variants.
Organic + Spark Ad38 sec
Factor
Weeknight dinner routine for a meal-kit launch
Goal: Organic + Spark Ad
Hook: Problem-first — 'it's 5:40 and nobody has eaten'
Result: 41% hook retention
A relatable parent-life UGC video for Factor that frames convenience as time earned back, delivered with cutdowns for Spark Ads and landing-page embeds.
TikTok Shop29 sec
ButcherBox
Family freezer restock unboxing
Goal: TikTok Shop
Hook: Curiosity gap — the box opens before the pitch
Result: 3.4x thumb-stop rate
A TikTok Shop UGC video for ButcherBox built around an unboxing rhythm, with on-screen product callouts sized for sound-off viewing.
Whitelisted ad creative24 sec
YAYA Kids
Toddler cup stress test
Goal: Whitelisted ad creative
Hook: Proof-first — the spill test opens the video
Result: 9.6% engagement rate
A demo-led UGC asset for YAYA Kids that proves the product claim in the first two seconds, licensed for whitelisting on the brand's ad account.
VERIFY BEFORE PUBLISHING — performance figures above are realistic placeholders pending final campaign reports.
“Such beautiful content — she captured our product perfectly and followed the brief exactly.”
MNML
“The first three seconds were stronger than anything already running in our ad account.”
Growth marketing lead, footwear brand
Brands worked with
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